Snoop Dogg now has his own shisha flavours, made with Al Fakher

In short: on 3 November 2025, AIR, the Dubai-based parent company of Al Fakher, announced a collaboration with Snoop Dogg on a range of shisha flavours. It launched first in the United States and Germany.

Who is AIR?

AIR is the group behind Al Fakher, one of the best-known shisha tobacco brands in the world. Founded in 1999 and based in Dubai, it says it operates in more than 90 markets. Teaming up with one of hip-hop's best-known names is a high-profile way to reach a new generation of shisha fans.

The flavours

According to AIR's announcement, the range launched with these flavours:

• Cloud 92
• Dogg's Delight
• Midnight Blues
• Tha G'z Mix
• Money Honey
• Purple Passion (listed for Germany)

The US retail listings describe them as fruit blends, mostly with a cool, icy finish: Dogg's Delight is mango and passion fruit, Midnight Blues is blueberry and blackberry, Money Honey is honeydew melon, Tha G'z Mix is pear and citrus, and Cloud 92 is tropical fruit with a cooling finish.

Where can you buy it?

At launch it was sold in the US and in Germany. No UK launch has been announced so far.

Shishagear is an official UK stockist of Al Fakher. If the Snoop Dogg range comes to the UK, you'll hear it here first. In the meantime, browse the full Al Fakher range.

Why it matters

Celebrity collaborations are common with drinks and trainers, but rare in shisha. Snoop said in the announcement that when the hookah gets lit, "you're surrounded by good friends". Whatever you think of celebrity flavours, a household name putting his name to shisha tobacco is a sign of how mainstream shisha has become.

Shisha tobacco is for adults aged 18 and over.